My Story
For the majority of my career I’ve worked for top 10 global creative agencies, shown below. I have also worked directly for a number of startups, SME’s, government and public sector bodies.
I am also a coach, mentor and educator. I was the Head of Art at the School Communication Arts in London for 3 years, where I helped write and devise the course for young creatives entering the industry.
I was awarded the D&AD Global Teacher of the year, while I as there.
Where I’ve Worked
2023 - 2025
Lead Designer at VML
2021 - 2023
Lead Designer at AKQA
2020-2021
Lead Designer at Digitas
Skills and expertise
I work across the full life-cycle of building digital products. I can take then from 0 -> 1, or consolidate and improve existing systems. I work as a partner with companies to help them at any stage of the journey.
I have proven results for every project, with a focus on craft, design thinking and success.
Product Design
- User Research
- Systems Thinking
- Visual Design and UI
- Interaction Design
- Facilitation
- Strategic Thinking
Design Systems
- Design System Strategy
- Design System Audit
- Component Library Creation
- Design-to-code Integration
- Team Training and Workshops
- Maintenance and Evolution
UX / UI / AI
- User Research
- Journey Mapping
- Workshops
- Visual Design
- AI-assisted Workflows
- Prototyping
Branding
- Brand Strategy
- Visual Identity
- Brand Guidelines
- Brand Experience
- Brand Collateral
- Digital Branding