Dulux Visualiser App

Problem Framing

– Define jobs-to-be-done at each journey stage
–  Map gap between colour on screen vs. colour on 
wall anxiety
–  Identify where inspiration ends and purchase intent begins
–  Define personas (confident decorator vs. overwhelmed first-timer)

Colour Discovery & Exploration

–  Design browsable colour wall with intuitive filtering
–  Build mood/room/style-based colour entry points
–  Design colour family navigation with smooth transitions
–  Add LLM-powered natural language colour search (“warm terracotta”)
–  Prototype colour pairing and palette suggestion feature
–  Design “colours trending near you” contextual feed

Checkout & Post-Purchase

–  Streamline guest checkout with minimal fields
–  Design order confirmation with project timeline tips
–  Build post-delivery colour satisfaction check-in
–  Create follow-up flow for reorder or next-room planning
–  Prompt user-generated photo upload after painting

Problem Framing

–  Define jobs-to-be-done (match existing wall, object, fabric, inspo image)
–  Map anxiety gap between captured colour and expected paint result
–  Identify lighting and device camera variables that affect accuracy
–  Define personas (renovator matching existing vs. creative colour-chasing)

Colour Capture & Detection

–  Design intuitive camera viewfinder with colour lock mechanic
–  Build real-time colour sampling with live hex/RGB preview
–  Add tap-to-capture and drag-to-refine colour selection
–  Design multi-point sampling for averaged colour matching
–  Prototype image upload flow for offline or gallery-based capture
–  Add surface texture detection to refine finish recommendation

Path to Purchase

–  Surface paint calculator directly from match result screen
–  Design one-tap add-to-basket from matched colour
–  Show coverage and cost estimate per room size inline
–  Add complementary products (primer, finish coat, tools)
–  Design reorder flow anchored to previously matched colours
–  Enable click-and-collect or delivery selection at point of match

Problem Framing

–  Define jobs-to-be-done (explore colours, plan project, convince household)
–  Map gap between visualised result and real-world paint outcome anxiety
–  Identify where creative exploration stalls and decisions get abandoned
–  Define personas (solo decorator vs. collaborative household planner)

Room Capture & Setup

–  Design guided photo capture flow with framing tips overlay
–  Build automatic wall detection and segmentation from photo
–  Add manual wall selection and correction tools for complex rooms
–  Design room library with pre-built template rooms by type
–  Prototype multi-surface detection (ceiling, trim, skirting, doors)
–  Add room dimension input for accurate paint quantity estimation

Project Creation & Management

–  Design project creation flow (name, room type, notes)
–  Build multi-room project organisation within single scheme
–  Enable colour scheme versioning to compare options side by side
–  Design project dashboard showing all rooms and applied colours
–  Add project sharing flow for household collaboration and approval
–  Build project status tracking from planning through to purchase